Staff Bio

Paul Rinehart – Owner

At the heart of The Spoke is Paul Rinehart.  He is known from east coast to west coast for his knowledge in the bicycle industry and mechanical skills.

Paul has owned The Spoke for over 30 years.  He has sold and worked on every popular brand in the business, such as Diamondback, Cannondale and Bianchi, and some not-so-well-known brands, such as Aegis, Univega and Vudu.

When Paul isn’t at the shop, you’ll likely find him driving motorcycles as neutral support for Mavic at some of the biggest races in the nation.

Paul’s dynamic personality shows throughout the shop and in his personal collection of bikes.  Not always the coolest newest thing… but always the most interesting.

Email Paul